Vanessa Marina Hertig

About Me


Master in blending strong conceptual thinking with excellent craft skills to create brilliant ideas. Experienced in applying my skills to a diversity of creative opportunities, in a diversity of media - especially digital channels. I'm passionate about the power of commercial art to change people's minds and behavior with an outstanding knowledge of Adobe Creative Suite to execute my crafts in graphic design, photography, illustration, typography, and moving image. Patient, positive, and ego-free - ready to work within strict corporate guidelines to create compelling, on-brand communications.

Education


2021

Design Management & Design Thinking M.A.,

Macromedia Munich


2018

Fashion Design B.A.,

MDH Munich


2013

A-Levels,

Schloss Gaienhofen 

Exhibitions & Events


2018

BMW Workwear - Design Contest

Munich


2016

Clarins SPA - "Selfidenity" Collection

Munich


2016

Hello Agency - Exhibition Acrylic Artwork  Munich



Experience

With a degree in Design (specialized in fashion & typography) from MD.H Munich, I combine a fashion industry background with a master's in Design Management and Design Thinking which has taken me into very diverse industries with amazing projects that brought me face to face with challenging creative scenarios. After my first studies when starting as a Designer and Art Director at Mime et moi, I've already approached several creative projects like redesigning the workwear at BMW and come in third in their design contest. My hands-on mentality and team spirit guided the new arrivals and interns at Mime through the onboarding process in the creative sector and have been proof of great cooperation with the Munich artist Anna van den Hoevel. Numerous shoe models, the interior design of Mime's first store, and last but not least their webshop relaunch bear my signature. The decision to set focus on my master's studies was certain when developing a burning desire to enhance my knowledge of design thinking strategies and their application. Studying again pulled no punches to accept the on-site project by Knorr Bremse implementing a designed solution to ensure employee wellbeing among strict compliance with their SDGs. Furthermore, proofing the gained experience and facing new design thinking methodologies I've joined a project at BMW Designworks focusing on creating a probable world for the "future of work 2022". 


I'm thrilled to announce joining the in-motion GmbH, officially BMW partner and pioneering the automotive sector, as their Creative Director Brand, Experience, and Digital Design. My focus relies on building a holistic and outstanding brand core for the in-motion GmbH, in-motion Academy & in-motion WiB in order to clearly demonstrate competitive advantage within the automotive and project management industry. Having a cross-brand responsibility, driving high-level concepts, and any kinds of marketing strategies when safeguarding user-centricity and harmonic design integration since the second quarter of 2022.



Personal

At work or play, my visual antenna is always finely tuned and I am constantly seeking out new inspiration in the world around me. I'm currently passionate about all the things humans consume whether it is food - yeah I am very much into cooking, spirits, sports, or content. Outside the work desk, you can usually find me in the dog park with my 24/7 best buddy Diego or somewhere between foster dogs in the animal shelter. Weekends for me are all about being as active as possible. You could call me sporting mad – the more unusual or exciting the sport the better!

Tools

Adobe Creative Suite

MS Office

Wordpress


Mindmeister

InVision

Mural/Miro


Procreate

Mailchimp

Elementor


WGSN

Mockingbird

Figma/Doodly

REACH ME TODAY


I'd love to hear from you.

Fill out the form and I'll be in touch as soon as possible. 

 
 
 
 

NEED MORE INSPIRATION?


Feel free to follow my creative journey and see behind the curtain with my brand new photography blog. 

LET'S TALK


Every project starts with a conversation. Are you ready to cooperate?

Or maybe you still have some questions? I'm keen on talking about anything with you. 

VANHERTIG.COM TERMS OF USE


Last Revised: October 30, 2021


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